PRIVACY POLICY
Last Updated: July 2025
1. Information We Collect
We process:
- Personal details (name, address, contact information)
- Payment data (processed securely via encrypted channels)
- Order history and preferences
- Technical data (IP address, device information, cookies)
2. Legal Basis for Processing
We handle your data based on:
- Contractual necessity (order processing)
- Legitimate business interests
- Your consent (for marketing communications)
3. How We Use Your Data
Your information helps us:
- Process transactions and fulfill orders
- Improve our products and services
- Prevent fraud and enhance security
- Personalize your shopping experience
- Comply with legal obligations
4. Data Sharing
We only share information with:
- Payment processors
- Shipping carriers
- Trusted service providers
- Legal authorities when required
5. International Transfers
Data may be transferred outside the EU with appropriate safeguards in place.
6. Data Retention
We maintain your information:
- For active customers: 3 years after last activity
- For order records: 7 years (legal requirement)
- Until consent withdrawal (for marketing purposes)
7. Your Rights
Under GDPR, you may:
- Access your personal data
- Request correction or deletion
- Restrict processing
- Object to marketing
- Request data portability
- Withdraw consent
8. Cookies & Tracking Technologies
Our website uses:
- Essential cookies (necessary for functionality)
- Performance cookies (analytics)
- Marketing cookies (with your consent)
Manage preferences at: blakelyfashion.com/cookie-settings
9. Security Measures
We implement:
- Industry-standard encryption
- Regular security audits
- Restricted access controls
- PCI DSS compliance for payments
10. Children’s Privacy
We do not knowingly collect data from individuals under 16.
11. Policy Updates
Changes will be posted on this page with a new effective date.
12. Contact Us
For privacy requests, please use our online form:
blakelyfashion.com/privacy-requests